Research Topic

Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.

Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.

New York -- Technology is both disrupting and revitalizing retail, according to a new report by Fung Business Intelligence Centre Global Retail & Technology (FBIC).

Retailers are mostly meeting the needs of today’s omnichannel customer, but there’s still room for improvement, according to a new study.

The 2015 Omnichannel Fulfillment Special Report by Kurt Salmon analyzed retailers’ peak-season fulfillment plans and realities to uncover successes, challenges and opportunities for this year.

London – The Amazon Prime paid shipping service appears to be in a membership boom. New Millward Brown Digital research suggests that the percentage of Amazon traffic from Amazon Prime members has increased 300% in the last year.

The increase in Amazon Prime membership means that an increasing amount of shoppers at other retailers are also Prime members. For example, during the most recent holiday season, almost one in 10 Walmart.com shoppers was an Amazon Prime members.

New York -- Costco, Amazon.com and Apple  score highest in customer loyalty, according to the Net Promoter Consumer Study.

The study ranks more than 220 brands, such as Costco, Amazon.com, Apple and more across 22 U.S. industry sectors, including financial services, insurance, technology, online entertainment, retail stores, electronics, travel and hospitality, and telecommunications.

New York - Consumers are reaching a saturation point when it comes to their level of engagement in loyalty and rewards programs. According to a new survey commissioned by Bond Brand Loyalty, while the number of programs in which members are enrolled continues to grow, from about 10 programs per member on average in 2014 to more than 13 per member in 2015, the number of programs in which members are active is not experiencing a corresponding increase.

Seattle – Amazon.com is addressing the need for more science, technology, engineering and math (STEM) education with the launch of a new online store focused on toys and games that help kids learn STEM subjects and ideas.

In addition to focusing on the core subjects, STEM also focuses on how they relate to each other and the real world.

According to Amazon, it selected the initial assortment of STEM toys because they “have clear goals and encourage kids to learn STEM skills while having fun.”

Austin, Texas -- The United States continues to lead e-commerce among the most Internet-friendly markets surveyed in North America and Europe, according to an international study commissioned by RetailMeNot.