Research Topic

Duluth, Ga. - A majority of restaurant owners and managers believe that technology has a direct impact on increased revenue.

According to the 2015 NCR Restaurant Technology Pulse, 67% of respondents say technology helps drive revenue growth and 35% of restaurants are more dependent on tech tools compared to a year ago.

A new study by Staples shows that many Americans are burnt out and working more than ever thanks to the always on mentality of the connected economy. So why are we so happy?

New research from the Staple Advantage business-to-business division of Staples looked at the work behaviors of 2,602 employees in the U.S. and Canada to create the inaugural Workplace Index. The key takeaway is that more than half of employees report feeling overworked and burnt out (53%), but the overwhelming majority (86%) are still happy at work and motivated to rise in their organization.

Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.

While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.

Washington, D.C. – Americans are feeling patriotic as July 4 approaches and putting their wallets where their feelings are. According to the National Retail Federation (NRF) 2015 Independence Day Survey conducted by Prosper Insights & Analytics, more than 156 million consumers, or 64% of those celebrating, are planning to take part in the July 4 holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up 4% from $68.16 in 2014.

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.

Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.

Union, N.J. – Bed, Bath & Beyond Inc. missed Wall Street expectations for profit and same-store sales during a not-so-comfy first quarter of 2015. Net earnings dropped 18% to $158.5 million from $187.1 million, with increased selling, general and administrative (SG&A) and interest expenses offsetting higher gross profit.

Net sales totaled $2.74 billion, an increase of 3% from $2.66 billion. Same-store sales increased by 2.2%, including the negative impact of Canadian currency fluctuation.

New York -- The gap in prices between Amazon and Walmart.com’s grocery basket has widened in the past two months, according to a report by 360pi. The company conducted a two-month study, comparing a basket of grocery pantry/household items spanning a number of CPG brands with a non-grocery basket (such as toys, electronics and tools) basket shopped on Amazon.com and Walmart.com.

Carpinteria, Calif. -- With more Americans using credit, debit and prepaid goods to pay for goods and services, the amount merchants pay to process those cards continues to rise.