Research Topic

Earlier promotional shift, late Hanukkah to affect shopping season

With each passing year, it seems like the twinkly lights, newspaper inserts and door busters galore start earlier and earlier. The 2014 holiday season will be no different. As stores pull out all the stops to offer holiday promotions as early as possible this upcoming season, consumers will continue to shift their shopping dollars to November.

When the clock strikes midnight on Halloween, it will kick off the official holiday shopping season, which is measured from Nov.

Sterling, Va. - Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter. According to the Q2 2014 Media Intelligence Report from Neustar Inc., social’s reach-efficiency was 286% better than the next channel, portals, and its ability to reach exclusive users (not seen in other channels) improved by 65% quarter over quarter.

Rockville, Md. - American prepaid card users are the leading users of mobile payments. According to Prepaid and Gift Cards in the U.S., 4th Edition, a recent report by market research publisher Packaged Facts, smartphone penetration is actually higher among groups underrepresented by traditional banking products and services.

Boston - Nearly 80% of college students describe themselves as “more cost-conscious this year than a year ago.” However, according to a recent back-to-school survey of 1,420 U.S. college students by college marketing agency Fluent, students said they are willing to make an exception to the low-spending rule and anticipate spending “more than they should” in select categories, specifically clothing, technology and dorm room accessories.

Following are key highlights from the survey:

New York -- Poor data collection and linkage practices are leaving organizations unable to move forward with key business goals, according to a new study by Experian Data Quality, a part of Experian Marketing Services.

The report, “Finding insight through data collection and linkage,” finds that while most organizations are looking to leverage data better to drive consumer insight, they are hindered by a lack of reliable and consolidated data sources.

Necessity is the predominant motivation behind shoe purchasing for men, and their brand loyalty is strong and steady, according to Men’s Footwear Brand Focus Study 2014, the latest report from global information provider, The NPD Group.

This attitude, however, shows signs of evolving, given that men are increasingly embracing fashion and newness in their footwear.

Walldorf, Germany – Retailers should consider waiting until August to launch back-to-school promotions and focus them heavily on online shoppers. According to new data from SAP, consumer sentiment toward back-to-school advertising doesn’t become positive till the end of July.

Orlando, Fla. -- Florida's retail development market is moving indoors. According to JLL research, nearly half of all retail commercial construction in Florida in the half of 2014 is taking place in malls and shopping centers.

New York - Imports to the U.S. were up in July from June, and there was a measurable year-over-year increase. According to a new report from supply chain research firm Panjiva, July 2014 showed levels of imports 2% higher than imports in July 2013.

Grapevine, Texas -- GameStop Corp. on Thursday reported a second-quarter profit of $24.6 million, up from $10.5 million in the year ago period.

Revenue rose 25% to a better-than-expected $1.73 billion, helped by new game releases as well as solid sales of gaming hardware.