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Some good news for retailers in July
New York -- A report suggests that U.S. consumers aren’t letting the summer doldrums or world unrest get in the way of shopping — although not all retailers are benefiting.
Retail sales rose 0.6% in July month, according to the U.S. Commerce Department. Excluding sales of automobiles, sales were up 0.4%. Eleven of 13 major categories showed increases.
The Commerce Department also revised June's 0.3% decline in retail sales to an unchanged reading.
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Why retailers shouldn't depend on apps for sales
When it comes to the rapidly changing retail landscape and how retailers should respond to engage shoppers, it turns out that it's not all about the app.
A new study by Forrester Consulting commissioned by RetailMeNot Inc. shows that while today's consumers overwhelmingly prefer to access the Internet on their mobile devices, only 30% use retailer applications to purchase products. In fact, 60% of consumers have two or fewer retailer apps on their phones, and 21% have none.
