Research Topic

Elevating retail’s profile one mile at a time
Retailers will hear a lot about innovation at the National Retail Federation convention this year, but the most innovative thing many will see is the trade group’s latest effort to elevate the industry’s profile.
Survey: Security is top spending priority of CIOs in 2015
New York -- For the second consecutive year, security ranks as the top spending priority of CIOs in an annual survey by PiperJaffray, with 75% of respondents expecting to increase spending in 2015, up from 50% last year.

The results reflect Network (firewall) and endpoint security were the top two segments of the market expected to see an increase in spending.

comScore: Total desktop holiday spend up 15%

Reston, Va. -- Retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season totaled $53.3 billion, up 15% from the corresponding days last year.
Survey: 70% prefer to return/exchange gifts in store versus online

Chicago -- Nearly a quarter (21%) of consumers said that they are likely to return or exchange at least one of the presents that they received this holiday season. Additionally, male respondents expressed a greater interest in returning or exchanging gifts (30%) than female respondents (20%) by as much as 10%. That’s according to a survey by Retale, a location-based mobile platform connecting shoppers with their local retailers
Study: Most retail companies lack omnichannel titles

San Luis Obispo, Calif. – Despite getting a lot of attention, ship-from-store and in-store pickup may not be on most retailers’ short-term to-do lists. In a new e-commerce study conducted by distributed order management solutions provider Shopatron in December, 59% of retailers said they did not have plans to deploy new order fulfillment solutions like ship-from-store or in-store pickup.
APT: Holiday in-store sales rise 0.7%

Washington, D.C. – The holidays were at least moderately happy for in-store retailers. According to the Applied Predictive Technologies (APT) Index, in-store sales for the 2014 holiday shopping season were up 0.7% although sales decreased on Black Friday and Super Saturday weekends.

The number of transactions: actually declined 0.4%, but this was more than offset by a 1.1% increase in average purchase amount. Black Friday weekend retail sales were down -3.5%, while Super Saturday weekend retail sales were down -1.7%.
Study: Retail mall vacancies rise in Q4

New York – Retail mall vacancies slightly rose in the fourth quarter of 2014, from 7.9% in the prior quarter to 8%. According to real estate research firm Reis Inc., the closure of 200-plus Sears stores during the year drove the increase, the first recorded since the third quarter of 2011.
Study: Discover Cards have best return extension plan

Arlington, Va. – Consumers who may need some time to decide if they want to keep a purchase should consider applying for a Discover card. According to the 2015 Credit Card Extension Report from CardHub, Discover Cards received top overall score (98%) for their return extension program.

Coming in second and third were Chase Sapphire Preferred (88%), and a tie among Chase Freedom, Barclaycard Arrival and Barclaycard Arrival Plus (79%).
ECRM: Retail circular advertising trends, December 2014

ECRM compared retail circular advertising in December 2013 vs. December 2014 and noted trends occurring across top retail chains. CVS used longer but fewer December circulars, increasing circular pages by 18%. The CVS Christmas Clearance Sale circular was not seen in 2014. Walgreens cut two December 2014 comparable circulars accounting for the 22% drop in circular pages. CVS added a large “THROW THE PERFECT PARTY” promotional block on the inside front page of the 2014 holiday week circular featuring snacks, cookies, coffee, ice cream and sparkling cider.
Online sales set another new record

Americans’ appetite for e-commerce grew again in 2014 with holiday sales slightly exceeding an optimistic forecast by digital measurement firm comScore.

Total desktop online sales for the entire November through December holiday season advanced 15 percent to $53.3 billion, comScore said. Cyber Monday retained its crown as the highest volume day with e-commerce spending of more than $2 billion.
JCPenney fares well during holidays

A 3.7% same store sales increase during the holidays has JCPenney feeling good about the continued growth of its business.

The retailer said same store sales during the nine week period from November through December increase 3.7%. That figure was on top of a 3.1% gain during the same period the prior year and was toward the high end of the company’s guidance range which envisioned comp growth of two percent to four percent.
Verizon: January starts strong in online shopping

New York -- Closing out the 2014 holiday shopping season, Internet retail traffic soared to new heights during the first weekend in January, according to Verizon Enterprise Solutions’ Retail Index.

The Index measures average daily traffic and peak volumes, with both variables used an index with a baseline value of 100. The Index was 130 on Friday (Jan. 2), 134 on Saturday (Jan. 3) and 137 points on Sunday (Jan 4).