EMV adoption by consumers is on the rise, even as merchants are struggling to catch up.
Those are among the key findings of a survey by Ingenico Group, which found that 60% of U.S. cardholders have received EMV cards from their banks/card issuers.
Out of the U.S. cardholders who have both EMV and magstripe cards, 54% prefer magstripe cards over EMV cards, with 44% attributing their preference to habit.
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