Research Topic

It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.

Despite significant investments by many retailers, U.S. consumers are unsatisfied with the levels of customer service offered this holiday season.

According to the new 2015 Retail Holiday Customer Experience study from customer engagement solutions provider Eptica, 35% of consumers are unhappy with the online experience. This figure rises to 40% in store.

The nation’s largest supermarket operator has been on a tear since 2014, increasing its portfolio through acquisitions, reports The Cincinnati Enquirer. “We could get more deals by Kroger – and we should get more deals, more stores and more growth,” Scott Mushkin, an analyst with Wolfe Research in New York, said in the report. [The Cincinnati Enquirer]

In-store sales declines over Black Friday weekend had many analysts buzzing about the future of brick and mortar. But an expert in store traffic cautioned that the declines should be taken with a grain of salt.

“It’s important to view the decrease in context,” said Bill Martin, founder, ShopperTrak.

Martin noted that where are several contributing factors, including fewer available store hours on Thanksgiving Day and a later Hanukah that is anticipated to push sales into December.

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

The details of how millennials shop may differ from their elders, but the ultimate goal is the same.

Millennials shop differently than their parents, but when it comes to the end result, they are looking for the same thing: a great deal.

According to the Blackhawk Engagement Solutions’ “Millennials Disrupt Shopping” report, based on two separate surveys of 500 millennial consumers each, smartphones are a dominant method of connection to the web for millennials, with 89% using them to connect to the Internet. This compares to 75% using laptops, 45% using tablets and 37% using desktop computers.

Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

Retailers such as Walmart, Target, Best Buy and Macy’s spoke of well executed promotional strategies that leveraged their physical and digital presence and those insights were validated by data from the National Retail Federation’s Thanksgiving Weekend Survey conducted by Prosper Insights & Analytics.