Research Topic

Digital disruptors continue to impact the shopping experience, and augmented reality (AR) is no exception.   Specifically, 61% of customers reported that augmented reality has influenced where they decide to shop, according to “The Impact of Augmented Reality in Retail,” a report from Interactions, an experiential marketing firm and division on Daymon. The report, which is based on responses from more than 1,000 Americans, examines how AR has become a part of consumers’ shopping experiences.  

Amazon gave some very special visitors a tour of its top secret drone testing laboratory in Cambridge, England.  

Neil Saunders, CEO of Conlumino, a New York-based retail research agency and consulting firm, offers the following insights on September sales results.  

Thinking about setting up shop between 49th and 60th Streets on Manhattan’s Fifth Avenue? Better be prepared to pay big bucks.   The upper part of Fifth Avenue is the most expensive retail street in the world (based on rental value), with rents rising to a whopping $3,500 per square foot in 2015, according to the 27th edition of Cushman & Wakefield’s report, Main Streets Across The World.  

It has been a long haul, but radio frequency identification (RFID) is finally making its bones in retail.   In 2014, 34% of retailers either implemented or were in the process of adding or piloting RFID. Fast-forward to 2016, and those results have doubled to 73%, according to the “Kurt Salmon RFID in Retail Study 2016.”  

Omnichannel retailing continues to change customer shopping patterns, but “balance” spurs sales.   More specifically, consumers’ average single-trip spending increases nearly four times when engaged by both in-store staff and the brand’s website, according to a new report from InMoment.  

An assessor processes your annually filed personal property tax return and assigns a value based on the cost of and age of your store fixtures. Is that assessment correct?    Increasingly the answer is “no” in a fast-changing retail environment in which online sales are turning in-store shelves into museum pieces. Online sales have increased 75.8%, to $341.7 billion, over the past five years alone. Statista forecasts that to double by 2020.