Research Topic

Taking a lesson from B.F. Skinner, Office Depot is taking steps to reward college students for refraining from using their phones at the most critical time of the day — during class.   College students are so obsessed, and thus distracted, by their phones that 33% said they checked their device a minimum of 10 times a day, according to a study conducted by the College of Journalism and Mass Communications at the University of Nebraska-Lincoln  

A majority of millennials are purchasing gift cards, but not for the obvious reasons.   According to a new report from analyst firm Mercator Advisory Group, nearly three-in-five young adults said they bought refillable retailer-specific gift cards during the previous year, up from less than half of shoppers who reported making these purchases in the 2015 study. The biggest jump was among 18- to 24-year-olds, which climbed from 44% to 53%; followed by those aged 25 to 34, which increased from 48% to 57%.