-
Report: Online retail sales to hit $440 billion in 2017
Online growth — and along with it, online market share — continues to accelerate. The trajectory is so strong that sales are on pace to hit $440 billion in 2017, a leap from $395 billion expected in 2016, according to “U.S. Online Sales Forecast: Omni-Channel Retailing Challenged by Its Success,” a report from FTI Consulting.
-
Report: Digital and human interactions key to brick-and-mortar success
The more help a consumer receives—digital and human—the more he or she is willing to spend while in the store. Consumers spend twice as much in-store when they receive assistance from a store associate, according to a new study by InMoment, and 2.2 times more when they surf the brand’s web site while in the store. What’s more, a consumer’s average single-trip spend increases nearly four times when engaged by both in-store staff and the brand’s web site.
