Research Topic

San Francisco – Marketers and consumers are both discovering mobile apps in a big way.

According to the second Mobile App Advertising Trends Report from marketing technology provider Kenshoo, marketers increased their investment in mobile apps 293% in June 2015, compared to the same period a year earlier.

This increased investment followed a 346% increase consumer mobile app installs and 32% increase in click-to-install rate.

New York -- Dollar General is giving major financial support to a cause that may appeal to many value-oriented shoppers.

The Dollar General Literacy Foundation announced that it has awarded over $4 million to approximately 870 schools, nonprofits and literacy organizations to enhance and support youth literacy and education across the 43 states Dollar General serves.

Chicago – More than half of retailers struggle to perform a crucial marketing task. According to a new study of nearly 200 retailers from Yes Lifecycle Marketing and Retail TouchPoints, 52% of retailers have difficulty identifying and engaging their best customers.

Armonk, N.Y. – Although email has reached the point it is often considered a “legacy” technology, email marketing efforts still provide substantial ROI.

New York -- The administration of Gov. Andrew Cuomo approved a wage increase that will gradually raise the minimum wage for fast-food workers in New York to $15 an hour. And now Cuomo wants the hike to be even broader.

Speaking Thursday at a labor rally in New York City, Cuomo proposed a $15 minimum statewide wage for all industries, with the increase to be enacted over time. It would give the Empire State the highest statewide minimum wage in the country. New York’s minimum wage is now $8.75 an hour.

This special report by WD Partners examines one of the most crucial questions confronting the retail industry:  the role of the physical store in a digital age. It provides a call to action for a new retail experience, and offers insights and guidance on how retailers can position themselves for success in this new age.

Click here to download the report.
 

Chicago – The introduction of Amazon Prime Day on July 15 created a new mid-summer e-commerce event that had a profound impact on back-to-school shopping.

According to a new study from Market Track, Prime Day and the resulting widespread competitive response created a brand new shopping event only two weeks before the peak back-to-school shopping period.

The introduction of Amazon Prime Day on July 15 created a new mid-summer e-commerce event that had a profound impact on back-to-school shopping.

Whole Foods Market is encountering a peculiar wave of opposition as it looks to expand growth opportunities in a new target market in California.

A petition is circulating in the Silver Lake area of Los Angeles area to get Whole Foods Market's planned "365" value format converted into a traditional Whole Foods Market store.

Research Triangle, N.C. -- Christmas keeps getting earlier with each passing year, but the main challenge for online merchants stays the same.

Nearly 60% of online retailers plan to start their holiday promotions in September or sooner, and 34% of the retailers said fulfilling orders on time is their biggest challenge during the holidays, followed by adjusting to competitor activity (27%) and converting mobile traffic (19%).