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Research Topic

  • Study: What do online shoppers like to avoid?

    When it comes to e-commerce, the top driver is actually something the experience doesn’t offer.

    According to two surveys of online shoppers in the U.S. and Canada conducted by Bizrate Insights, a division of Connexity, in December 2015 and January 2016, a leading 55% of respondents cited the lack of crowds, traffic and hunting for parking as a top reason to buy online. Another 46% said shopping online takes less time than shopping in stores, while 46% also mentioned free shipping.

  • Convenience stores keep advancing

    Despite plummeting fuel prices, the ranks of convenience stores swelled to a record level last year.

    The U.S. convenience store count increased to 154,195 stores as of Dec. 31, a 0.9% increase (1,401 stores) from the year prior, according to the 2016 NACS/Nielsen Convenience Industry Store Count.

  • Survey: Consumers' payment preferences keep shifting

    Slowly but surely, consumers are becoming open to the idea of switching from leather wallets to an electronic version.

  • Survey: Consumers identify major purchase inhibitor

    A lot of attention has been paid to purchase drivers, but what about factors that prevent consumers from buying your products?

    A new study of 900 U.S. consumers conducted in November 2015 by international law firm Morrison & Foerster indicates that concerns about privacy are reducing the number of purchases customers make.

    At least once in the last 12 months, more than one-third (35%) of respondents indicated that they had decided not to purchases products or services from a company because of privacy concerns.

  • More Google drone details come to light

    Google is being secretive about its “Project Wing” delivery drone program, but a patent filing gives some additional information about the effort. According to Fast Company, Google hopes to use remote wheeled delivery receptacles that will automatically guide drones to drop their packages. The receptacles will then complete the delivery on the ground. [Fast Company]

  • Study: Bad data hindering retailers

    How good is your data?

    Seventy-five percent of retailers believe inaccurate data is undermining their ability to provide an excellent customer experience, according to a study by Experian Data Quality.

  • Consumers and impulse buying — perfect together

    Impulse buying is alive and well in the United States.

  • 3D Printing: Protecting brand owners against counterfeiters

    Since their meteoric rise last year, 3D printers have captured the imaginations of consumers and businesses alike. 3D printers work like inkjet printers on steroids — rather than depositing a single layer of ink, 3D printers spin out successive layers until a final product is created based on a computer-aided design (“CAD”) blueprint.

  • Study: 'Evolving drivers' fuel consumer food purchases

    Consumers have begun to weigh a new set of factors when purchasing food and beverages, according to a new joint study by Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association.

  • What’s driving wearable growth?

    Consumer interest in wearables is booming for reasons that retailers should find encouraging.
     
    New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.
     
    And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.
     

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