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Here's what drove online holiday sales growth
The numbers are in and one specific device clearly served as a major catalyst for increased e-commerce sales during the 2015 holiday season.
According to the MarketLive 2015 Holiday Flash Report, smartphone revenue during the just-completed holiday season (Nov. 23, 2015 – Jan. 3, 2016) increased 50%. Overall e-commerce revenue grew 8% during that period.
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Mobile commerce paradigm shifts
Consumers are changing the way they browse and shop for goods using mobile devices.
According to the State of Retailing Online 2016 study from Forrester Research, Shop.org and Bizrate Insights, growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has landed smartphones on top as a driver of mobile sales and traffic for retail companies.

