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Lane Bryant wants women to love their bodies
Lane Bryant is launching a new marketing campaign aimed at women who love the skin they're in and are confident with the bodies they have.
Lane Bryant's new This Body campaign serves as a declaration and an invitation to let the world understand how this plus size woman feels about her body. The idealized smaller size body type, which is constantly referenced as the norm in the media, is simply not realistic for the vast majority of female consumers, Lane Bryant says.
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Study: Which grocery app do customers prefer?
Consumers are generally willing to use mobile apps to assist with grocery shopping, and there is one retailer whose app is the clear favorite.
According to a new study from Blackhawk Engagement Solutions,’ “How Grocery Shoppers Shop: Changing Trends in Grocery Shopping,” the top used grocery app among U.S. consumers by a wide margin is Amazon (71%). This is followed by grocery store apps (28%), Walmart (26%) and Target (25%). Third-party savings apps are not used much, with use in the low single digits for the grocery channel.

