Research Topic

Mall owners and operators who spent big money outfitting their enclosed spaces with state of the art air purification and sanitation systems might have helped make medical history.

Holiday shoppers flocked online in 2020, and purchased a lot of gift cards while they were connected.

Resilience and adaptability are the driving forces in consumer behavior in 2021.

Retailers must have a flexible customer experience strategy to meet constantly evolving consumer expectations.

Issues such as COVID-19 impacted store operations during the 2020 holiday shopping season, but most retail stores avoided a sales decline.  

Traffic statistics at American malls in the early days of this year’s expanded holiday shopping season fell in step with the volume of COVID-19 cases being reported—except during gift-buying crunch time in December.

Despite the global impact of COVID-19, international online transactions nearly doubled year-over-year in 2020.

The nearly year-long focus on safety protocols is resonating with customers, but it may be diverting attention from other areas.