Consumer Attitudes & Behavior

Chelmsford, Mass. -- Retail hiring is on the rise, according to the May report of the Kronos Retail Labor Index, a family of metrics and indices that analyze the relationship between the demand and supply sides of the labor market within the U.S. retail sector.

On average, across the retailer set, number of inserts decreased slightly while the number of pages increased on a year-over-year basis for the month of April. When reviewing front page category share of voice, candy experienced a strong increase in April 2011 compared with the same month in the prior year. This is no surprise as Easter fell later in the month in 2011, giving retailers the opportunity to advertise this category for more weeks throughout the month than in 2010. Other categories with notable increases in 2011 versus 2010 include household cleaning, digital TVs and toys.

New York City -- The unemployment rate in April edged up to 9.0%, compared with 8.8% in March 2011.

Construction employment was about unchanged in April, according to Friday's report from the Bureau of Labor Statistics. This industry has shown little net movement since early 2010, after having fallen sharply during the prior three years.

Overall, the economy added 244,000 jobs in April, a higher gain than anticipated by analysts.

NEW YORK — Good customer service sells, according to a new study conducted by American Express.

MINNEAPOLIS — The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens and begs the question whether Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

The most recent pricing survey from the equity research team at Credit Suisse shows that Walmart is either 3.1% cheaper than Target or 1.9% more expensive. The firm compared prices at stores in the Dallas and Chicago markets, as it does every month, and during March discovered the gap between the two competitors narrowed considerably.

“Target’s price gap with Walmart tightened from 4.2% in February to 3.1%,” according to the firm. “Target’s basket price decreased sequentially by 0.8% compared with Walmart’s 0.3% increase.”

COLUMBUS, Ohio -- Big Lots reported that sales for its first quarter ended April 30 were $1.2 billion, a decrease of 0.5% compared with $.22 billion for the first quarter of fiscal 2010.  Comparable-store sales for stores decreased 3.6% for the first quarter of fiscal 2011.  

New York City -- Luxury, e-commerce and apparel enjoyed strong growth in April and the restaurant category surpassed last month’s gains, according to MasterCard Advisors SpendingPulse, a macroeconomic report tracking national retail and services sales. Electronics and appliance sales registered declines.