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NPD: Consumers typically put off Valentine’s Day to last week
Chicago -- Seventy-eight percent of those who celebrate Valentine’s Day plan to shop a week or less before the actual day, and still many wait until Feb. 13 or Feb. 14 to purchase, finds recent by The NPD Group.
Women do not begin their Valentine’s Day shopping much earlier than men; one-in-three female buyers (32%) wraps up her shopping Feb. 13-14, and 47% of men made their final Valentine’s Day purchase on Feb. 13 or 14, according to NPD’s SnackTrack Holidays Valentine’s Day Profile.
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Report: Top 10 myths about multichannel retailing
New York -- Social media isn’t likely to become an important retail channel anytime soon, according to a new report by PwC. The study, “Demystifying the Online Shopper: 10 Myths of Multichannel Retailing,” found that in-store shopping is still center to the shopping experience.
“Our report finds that the physical store remains the centerpiece of the purchase journey, while devices are used significantly for product research and deals,” said Susan McPartlin, PwC’s U.S. retail & consumer sector leader.