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Mobile coupons increase store purchase likelihood
Austin, Texas – Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company. The survey of 1,067 U.S. residents age 18 and older conducted in April 2013 also revealed:
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Homeowners’ summer projects bode well for home centers
Seattle – Six-in-10 U.S. homeowners plan to make a home improvement or addition this summer, according to the Zillow Digs Summer Home Improvement Trend and Spending Survey. Zillow cites tight housing inventory and the fact that more than 25% of homeowners in the U.S. owe more on their mortgage than their property is worth as driving factors in the popularity of home-improvement projects.