Consumer Attitudes & Behavior

New York -- Consumers continue to hold tight to their purse strings and will rely heavily on online and mobile channels while they shop, according to Deloitte’s annual “Back-to-School” and “Back-to-College” surveys. 

Shoppers are far more optimistic about the economy than this time last year. Nearly four in 10 (37%) are more confident in the economy’s prospects, compared with just one-quarter (26%) a year ago. 

New York -- Walmart had the top online retail site for back-to-school shoppers last week, according to sales data and analysis from Experian Marketing Services (EMS). Rounding out the top five: J.C. Penney, Macy’s, Office Max and Sears. 

Experian noted that brick and mortar stores are getting the majority of search traffic to date. The company also said that offers in subject lines were present on 37% of back- to-school email, and generated 57% of total email revenue in 2012. 

The state of gender equality among senior executive and in boardrooms is abysmal and “leaning in” isn’t enough to fix it, HSN CEO Mindy Grossman told a group of 300 retail and CPG executives recently.

Grossman was a featured speaker at the annual Network of Executive Women (NEW) Executive Leaders Forum in Rancho Palos Verdes, Calif., last week. According to Grossman, woman “can lean in for the next 30 years and it will not be enough unless we hold boards and CEOs accountable."

Last week it was veteran retail analyst Walter Loeb bemoaning what he viewed as Walmart’s deteriorating store standards. This week Ad Age took aim at the company’s brand image.
 
In a piece by Simon Dumenco, he recounts how early shopping experiences at Walmart stores were an eagerly anticipated experienced. However, like Loeb Dumenco took a shot at the store experience and then when a step further.

New York — Nearly 70% (68%) of consumers plan to spend up to $500 this back-to-school shopping season compared with 63% in 2012 and 48% in 2011, according to a new spending forecast from e-commerce platform provider PriceGrabber.  Additionally, 17% of respondents plan to spend between $500 and $1,000, and 15% of shoppers said they have no back-to-school shopping budget this year. Conducted from June 17 to July 8, 2013, the survey includes responses from 2,191 U.S. online shopping consumers.

Walmart knows it isn’t going to win any supermarket industry prizes for store experience, not when operators such as Whole Foods and Publix are involved, but not leading the pack on price is a different matter.

Chicago — Pure-play e-tailers are doing a better job in satisfying their customers overall than omnichannel retailers, but omnichannel retailers have an edge in select functional areas like checkout. According to results of the mid-year Customer Feedback Index (CFI) from OpinionLab, e-tailers had an average CFI score of 481, compared with a CFI average of 457 for omnichannel retailers.

WTI expects that retail August 2013 will be the coolest in four years for the nation as a whole. Temperatures will trend cooler than last year in parts of the Northeast and in the western half of the nation, while temperatures will trend warmer in the Southeast and Ohio Valley. The Plains states and Rocky Mountains will see increased precipitation this year, while the Southwest and Southeast will trend drier than last year. August is expected to be another active month for tropical systems, especially during the latter part of the month.