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Survey: Online shoppers just want to have fun
Austin, Texas – In addition to wanting to efficiently find and purchase products, online shoppers also want to have fun. According to a new survey from Compare Metrics and The E-tailing Group, 70% of shoppers want to go online to browse and have fun, but find current online shopping experiences uninspiring. When asked about their discovery experiences on top retail sites, shoppers gave a “mixed bag” average rating of six-out-of-10. Other key takeaways from the study include: -
NRF: Retail sales rebound in February
Washington, D.C. – Lingering bad weather in much of the country did not keep consumers from shopping during February 2014. According to the National Retail Federation (NRF), February 2014 retail sales, which exclude automobiles, gas stations and restaurants, increased 0.2% adjusted month-to-month and 2.3% unadjusted year-over-year.