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Study: ‘Webrooming’ eclipses showrooming
San Diego - While showrooming, the process of researching in-store before buying online, remains popular among 76% of consumers, the emerging trend of webrooming, or researching online before buying in-store, is even more common, representing 88% of shoppers. According to “The Rise of Webrooming: A Changing Consumer Landscape,” a report from Interactions, 75% of webroomers believe they can find the lowest in-store price, while 72% prefer online product comparisons and 71% prefer online product research.
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Desktop-based e-commerce spending up 12%
Reston, Va. -- A report by comScore showed that, in the first quarter, desktop-based e-commerce rose 12% year-over-year to $56.1 billion, marking the 18th consecutive quarter of positive year-over-year growth and 14th consecutive quarter of double-digit growth.
M-commerce spending on smartphones and tablets added $7.3 billion for the quarter, up 23%, for a digital commerce spending total of $63.4 billion in the first quarter.