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Consumer Attitudes & Behavior

  • Study: Personal data requires user-centric approach

    New York – A user-centric approach is the best way to enhance trust, transparency and privacy in personal data usage. In conjunction with A.T. Kearney, the World Economic Forum has released three reports as part of its Rethinking Personal Data initiative.

  • Macy’s beats Q1 profit expectations; bad weather chills sales

    New York – Macy’s Inc. beat Wall Street expectations with profits of $224 million in the first quarter of fiscal 2014, up 3.2% from $217 million in the same quarter the prior year.

    Earnings rose even as sales fell 1.7% to $6.38 billion, from $6.39 billion. Same-store sales declined 0.8%. Increased operating income and decreased cost of sales helped boost net income, while severe winter weather took a toll on sales.

  • E-commerce sees double-digit growth in first quarter

    According to a report by digital measurement firm comScore, desktop-based e-commerce spending rose 12% year-over-year to $56.1 billion, marking the 18th consecutive quarter of positive year-over-year growth and 14th consecutive quarter of double-digit growth.

    M-commerce spending on smartphones and tablets added $7.3 billion for the quarter, up 23% compared to a year ago, for a digital commerce spending total of $63.4 billion in the first quarter.

  • Study: Amazon low-price leader in several categories

    Ottawa, Canada - Amazon.com was the predominant low-price leader in several product categories from January through early April 2014. 360pi compared the pricing strategies of the industry’s top retailers, such as Amazon, Walmart, Home Depot, Costco and others, all based off of Amazon’s own product assortment relative to other retailers in power drills, televisions and outdoor gear.

  • Post-it sponsors Startup Weekend to help entrepreneurs launch their businesses

    3M brand Post-it is sponsoring Startup Weekend, a program through the nonprofit UP Global that helps entrepreneurs launch their businesses in one weekend.

    As part of this sponsorship, Post-it Brand will provide products to approximately 300 Startup Weekend events throughout the United States. Through this partnership, the Post-it brand will play a vital role in the idea-building and sharing processes among the event participants.

  • Retail 'Slowmentum' Picking Up?

    At a time when sluggish-to-modest industry numbers have seemingly become the norm, and a protracted economic recovery inches forward, the recent spate of seemingly good retail and economic news has industry analysts and observers like myself raising a collective eyebrow.

  • Survey: Retail marketers shift to digital, personalized campaigns

    Westlake Village, Calif. - Senior retail marketers report that 38% of their total marketing spend is now devoted to digital. According to a research study released by Conversant, nearly 20% of retail marketers reported that digital accounts for 50% to 75% of their total marketing budget.

    The new study found strong retailer interest in personalized marketing and advertising. Eighty-six percent of senior retail marketers said that individualized messages can be more effective than mass messages.

  • April sales flat

    Washington, D.C. - Retail sales rose ever so slightly in April, putting a damper on hopes of a sharp uptick in economic growth in the second quarter. According to the U.S. Commerce Department, retail sales, which include categories such as automobiles, gasoline stations and restaurants, rose 0.1% in April, following a revised 1.5% increase in March that ranked as the biggest since March 2010.

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