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Consumer Attitudes & Behavior

  • Survey: Social media has little brand impact

    Washington, D.C. - A clear majority of Americans say social media has no effect at all on their purchasing decisions. According to a new Gallup poll, 62% in the U.S. say Facebook and Twitter, among other sites, do not have any influence on their decisions to purchase products.

  • Morton Salt bolsters R&D capabilities

    Morton Salt has invested $1 million in a state-of-the art food lab at its research and development center in Elgin, Illinois, to support the food industry’s growing desire to reduce sodium levels in comestibles.  

    By creating a dedicated food lab at its R&D center, Morton Salt is adding new equipment and 1,300 sq. ft. of space for its team of food scientists and technical staff. Morton also plans to focus on new product development, enhanced formulations, application testing and technical support.

  • What it takes to win in the CPG world

    In 1975, when I started what would become Rexall Sundown, the world was a very different place. Gerald Ford was in the White House, there was no social media and the TV universe was limited to three networks and a few local channels.

  • Study: Online leading back-to-school channel

    New York – Online is the leading channel for consumers to perform both back-to-school and back-to-college shopping. According to a study from e-commerce marketing technology provider HookLogic and polling company Qriously, 35% of consumers shop for back-to-school suppliers online, while 34% shop in-store and 33% shop both channels (some totals equal more than 100% due to rounding).

  • Back-to-school shoppers prefer going online

    It looks like more consumers prefer to do their back-to-school and back-to-college shopping online. According to a study from e-commerce marketing technology provider HookLogic and polling company Qriously, 35% of consumers shop for back-to-school suppliers online, while 34% shop in-store and 33% shop both channels (some totals equal more than 100% due to rounding).

  • Survey: Online grocery experience needs improvement

    London – Three-quarters of online shoppers have shopped online for groceries and 40% of these do so on a regular basis, but only one-third of grocery shoppers rate their experience as “easy.” And only one-in-five (19%) of those surveyed by EDigitalResearch are delighted with their online grocery experience.

  • Pizza Hut, Papa John’s lead in quick-service satisfaction

    Ann Arbor, Mich. – Pizza chains Pizza Hut and Papa John’s are tied for the highest customer satisfaction score among quick-service restaurants. According to the 2014 American Customer Satisfaction Index (ACSI), Papa John’s (unchanged from 2013) and Pizza Hut (+3%) share the lead at 82, with Little Caesar (-2%) and Domino’s Pizza (-1%) not far behind at 80.

  • Batteries Plus Bulbs banks on device repair

    Specialty retailer Batteries Plus Bulbs is doubling down on its existing device repair business with plans to have the service in more than 650 stores by yearend.

    Since August of last year, device repair was being tested in 40 markets nationwide and had grown to 275 stores, however the popularity of the service among consumers combined with the surging popularity of smartphones, iPods, tablets and other devices prompted the decision to expand the service to all stores, according to the company.

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