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Survey: Consumers want to initiate social media interaction
Jeffersonville, Ind. - Almost three-quarters (72%) of consumers only want to socially interact with a brand when they first comment on social media channels. Findings from a new customer survey from Accent Marketing Services LLC also show that 75% of Millennials find it helpful when other customers/followers respond to a question or comment posted on a brand’s social media channel, compared to 55% of Baby Boomers.
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Weather Trends: July 2014
WTI expects July 2014 to trend similar to last year for the U.S. as a whole. The East will trend near normal or cooler than normal, while warmer than normal temperatures will be confined to the West. Overall, the peak of the summer is shaping up to be very similar to 2013 but with a few major timing differences. Unlike 2013, the hotter weather in 2014 will be back-end loaded in the month just as back-to-school shopping begins, which is a negative for early fall apparel, but favorable for clearing out summer inventory.
