-
Study: Brands don’t understand consumers
Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.
Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.

