Consumer Attitudes & Behavior

Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

Retailers such as Walmart, Target, Best Buy and Macy’s spoke of well executed promotional strategies that leveraged their physical and digital presence and those insights were validated by data from the National Retail Federation’s Thanksgiving Weekend Survey conducted by Prosper Insights & Analytics.

Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

Apparel specialty retailers experienced a sales pick up over Black Friday weekend, while department-store and electronics revenue was roughly flat, Reuters reported.

Online sales growth was in the double digits over the weekend, beating MasterCard's forecast for about an 8% increase.

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Black Friday may not be what it used to be in the United States, but the tradition has caught on big time across the pond, according to a report by the New York Times.

The BBC reported that shoppers in different parts of the country experienced gridlock, biting, pinching, punching, kicking and merchandise flying through the air as shoppers leapt over barriers to get their hands on heavily discounted items, the report said.

How will retailers fare in 2016? Very well, according to experienced market watchers.

“We expect core retail sales to grow 5.3% in 2016,” says Scott Hoyt, senior director of consumer economics for Moody’s Analytics, a research firm based in West Chester, Pa. (Core retail sales exclude volatile revenues from auto sales and gas stations.)

That is notably faster than the 4.2% rate anticipated when 2015 sales are finally tallied. The 2015 experience was, again, slightly better than that the 3.9% growth of 2014.

Online spending this holiday season is shaping up to be downright joyful for retailers.

According to comScore, total online retail spending for the November–December period will reach $70.1 billion, representing a 14% gain from $61.3 billion a year earlier. Total desktop spending is expected to reach $58.3 billion, up 9% from $53.3 million.

Retailers looking to maximize online revenues should utilize one specific digital promotional solution to create a sense of pleasure.

While most large retailers now offer omnichannel return capabilities, the experience may leave something to be desired.

According to The Omni-Returns Experience Report, a new study of 25 major retailers including Target, Walmart, Best Buy, Apple, Gap, Sears, J.C.Penney and Macy's from StellaService, more than 75% of evaluated retailers offer buy online, return in store (BORIS).