Consumer Attitudes & Behavior

Retailers sending email promotions may want to hold off on announcing deals that offer a specific number of dollars off the listed price.

According to a new study of more than one billion marketing emails by retention marketing firm Retention Science, customers are more receptive to percent-off deals than dollar-off deals. Percent-off deals result in customers 38% more likely to click, and 47% more likely to convert when they were presented with a dollar-off offer.

U.S. consumers will generate only a lackluster 3.2% year-over-year increase in holiday sales, according to the latest forecast of November-December spending.

Customer Growth Partners’ 15th Annual Holiday Forecast says retail sales for the holiday period will reach $607 billion, a new record, but the anemic 3.2% pace reflects declining median incomes for all but the top 20% of households.

With (believe it or not) the holiday season almost upon us, it is time once again to take part in the annual ritual of crystal ball gazing and seasonal sales forecasts.

Moms are now much more likely than ever to complete a purchase via mobile, rather than simply using their devices to compare prices and find coupons.

According to a new infographic from pregnancy and parenting website BabyCenter, in just one year, there has been a 33% increase in moms using their smartphones for making actual purchases. Sixty-four percent of moms say they had completed a purchase via mobile in the last month, in comparison to 48% who said the same in 2014.

Retailers should continually re-invent the in-store experience to keep up with changing consumer needs.

That is one of the key imperatives for growth identified in a new retail index and executive survey, “Reigniting Growth: Three Imperatives for Retail’s Future,” by SAP SE.

Retailers operating across multiple channels need to ensure customer experience does not vary by touchpoint.

According to a new survey of 1,000 consumers by customer experience management technology provider Sitecore and King Brown Partners, 80% of respondents agreed that offering consistent shopping experiences strongly impacts a retailer’s brand perception. Ninety percent of consumers would switch brands if the brand promises one thing and delivers another.

Mobile devices are becoming the norm for every facet of consumers’ lives, including shopping.

According to a new infographic from membership-based retailer DirectBuy, 29% of U.S. adults describe their smartphone as something they can’t live without, 44% sleep with a smartphone by their bed to avoid missing notifications, and 67% check smartphones for notifications even without receiving some type of notification.