Consumer Attitudes & Behavior

So far this holiday season, consumers are turning to their desktop PCs for shopping more than ever before.

According to new data from comScore, through the first 36 days of the November-December 2015 holiday season (Nov. 1 – Dec. 6), desktop spend totaled $35.36 billion. This marks a 6% increase from $33.38 billion for the equivalent period in 2014. Although rate of year-over-year growth is below the 9% previously predicted by comScore, the total figure still sets a new record.

So far this holiday season, consumers are turning to their desktop PCs for shopping more than ever before.

The National Retail Federation called on Congress to reject a customs reauthorization bill set for a vote this week unless it includes a provision allowing states to require online merchants to collect sales tax the same as local stores.

Retailers looking to provide a positive customer experience this holiday season should realize time is of the essence.

According to a new survey of 1,267 U.S. consumers from LoyaltyOne Consulting, 94% of respondents said they expect retailers to take extra measures to keep checkout lines moving during the holiday rush. When asked why they avoided stores completely during the holiday season, 36% of shoppers said their primary reason is waiting too long at the checkout.

Retailers looking to make their in-store customer experience more appealing can take a few basic technology-enabled steps.

When it comes to understanding what consumers want, one retailer stands tall above the rest.

According to a new study of 1,000 consumers from beacon marketing platform provider Swirl Networks Inc., Amazon.com holds a clear lead in knowing its customers. Fifty-six percent of consumers say that Amazon demonstrates an understanding of their individual preferences and needs on a regular basis.

There is a new tourist attraction in Washington, D.C., and visitors have a retailer to thank.

The Smithsonian’s National Museum of American History has opened “Wegmans Wonderplace,” the first gallery on the National Mall tailored for the learning needs of children six and under. The space, made possible by a $1.5 million gift and in-kind donations from Wegmans Food Market, allows kids to “cook” in a kitchen inspired by Julia Child’s.

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.