Consumer Attitudes & Behavior

Retailers frequently misjudge the omnichannel needs of their shoppers when they visit stores.

According to a new study of 500 consumers and 150 retail decision-makers in the U.S. and U.K. by Forrester Consulting on behalf of RetailNext, “Real-Time Data Drives the Future of Retail,” only 49% of consumer respondents feel they receive consistent seamless experiences across all channels.

A just-released holiday survey reinforces the dominance of the omnichannel shopper.

Nearly one-third (32%) of shoppers the past holiday season used the click and collect method – with 69% of these shoppers purchasing additional items in the store when they went to pick up the item and 36% making another purchase in an adjacent store, according to the International Council of Shopping Centers’ Holiday Consumer Purchasing Trends study.

Ollie’s Bargain Outlet is raising its full year outlook after the discount retailer holiday strategy delievered strong sales growth.

The company annouced that net sales over the holidays increased 23%, while same store sales increased 5.6%.

The final tally is in, and it was a happy holiday for retailers engaging in digital commerce, with help from strong mobile performance.

According to data from comScore, total digital spend for the holiday season (including preliminary mobile commerce estimates) reached $69.1 billion in 2015. This represents about a 13% annual gain from $61.3 billion spent in the 2014 season.

A drop in same-store sales led Bed Bath & Beyond to report a 21% decline in profit for the third quarter.

The retailer said same store sales in the third quarter ended Nov. 28 decreased by approximately 0.4%, compared with an increase of approximately 1.7% in last year's fiscal third quarter. Same-store sales from digital channels grew in excess of 25%.

Bed Bath & Beyond reported a profit of $177.8 million, or $1.09 a share, compared with $225.4 million, or $1.23 a share, a year earlier. Revenue rose 0.3% to $2.95 billion.

Consumers are changing the way they browse and shop for goods using mobile devices.

According to the State of Retailing Online 2016 study from Forrester Research, Shop.org and Bizrate Insights, growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has landed smartphones on top as a driver of mobile sales and traffic for retail companies.

The numbers are in and one specific device clearly served as a major catalyst for increased e-commerce sales during the 2015 holiday season.

According to the MarketLive 2015 Holiday Flash Report, smartphone revenue during the just-completed holiday season (Nov. 23, 2015 – Jan. 3, 2016) increased 50%. Overall e-commerce revenue grew 8% during that period.