Consumer Attitudes & Behavior

Levi Straus is the second most patriotic brand in America. And Ralph Lauren isn't far behind.    That's according to the 15th annual Brand Keys survey of iconic American brands, which asked 4,860 consumers, balanced for age and political party affiliation, to evaluate which of 280 brands were most resonant as to ‘patriotism.’ Jeep took the top spot in the survey for the second consecutive year. (For complete listing of the 50 most patriotic brands, which includes several retailers, see end of article.)

The nation's retailers lost a staggering amount of money in 2016 due to shoplifting, organized crime, internal theft and other types of inventory shrink.    Inventory shrink totaled $48.9 billion in 2016, up from $45.2 billion the year before, as budget constraints left retail security budgets flat or declining, according to the annual National Retail Security Survey by the National Retail Federation and the University of Florida. The thefts amounted to 1.44% of sales, up from 1.38%.