Consumer Attitudes & Behavior

When it comes to expanding globally, the United States is the leader of the pack.   That’s according to CBRE Group Inc.’s 10th annual study of international retail expansion, which surveyed 166 cities across 51 countries regarding how many international retailers had debuted in their markets in 2016. The survey found that retailers’ expansion into new markets increased by 2% in 2016, down from 3.1% in CBRE’s 2015 study.    

Automation may be mission-critical to operational longevity in the retail industry, but it could be creating a significant pool of “stranded workers.”   Six million to 7.5 million retail jobs likely will be automated out of existence in the coming years, leaving a large portion of the retail workforce at risk of becoming “stranded workers.” Retail cashiers are at highest risk for automation technologies, and women hold 73% of these positions.  

Some good news for retailers: Consumers plan to spend more than ever on graduation gifts this year as they stuff greeting cards with gift cards and cash.   That’s according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. With more consumers buying for graduates this year – 36% compared with 34% in 2016 – total spending is expected to reach $5.6 billion. That’s the highest number in the survey’s 11-year history, topping last year’s previous record of $5.4 billion.

While handbags and purses have historically been considered a “risky gift,” times are a’ changin.’   In fact, handbags and purses were the most popular gift for Mother’s Day 2017, representing six of the top 10 gifts for the holiday. Overall, the accessories category led the top gifts purchased for Mother’s Day, according to data from Loop Commerce. Results were based on sales made on the company’s GiftNow platform.  

New subscribers are bolstering marketers’ subscription bases by leaps and bounds, yet click rates continue to decline.   New subscribers make up an average of 6% of marketers' subscriber bases. This is an 8% increase year-over-year (YoY), and 30% jump over the last three years, according to “Q1 2017 Email Marketing Compass: The New Age of Email Marketing,” a report from Yes Lifecycle Marketing.   

A home improvement chain is taking a page from science fiction to keep employees safe.   Lowe's and Virginia Tech have joined forces to develop an exosuit — a wearable robotic suit with lift-assist technology — for Lowe's store employees. The lightweight exosuit, which is designed to help employees lift and move product throughout the store more efficiently, and aids against muscle fatigue, is being piloted in Lowe's Christiansburg, Virginia, store.  

Retail sales increased in April, led by online, consumer electronics stores and home improvement outlets.     Retail sales in April increased 0.3% seasonally adjusted over March and 3% unadjusted year-over-year, the National Retail Federation said on Friday. The number, which exclude automobiles, gasoline stations and restaurants, was below expectations.  

Growth struggles, including lower-than-expected active user volume, marked Snap’s first quarter as a public company.   The photo-based messaging company, which went public in early March, is growing — albeit slower than expected. For the quarter ended March 31, Snap’s daily active users (DAU) grew to 166 million from 122 million in the first quarter of 2016 — an increase of 36% year-over-year.