Consumer Attitudes & Behavior

It’s not going to be so easy for the 11 million-plus active members of Starbuck Corp.’s loyalty program to earn freebies.

Starting in mid-April, the coffee giant is making a change in its “My Starbucks Rewards” loyalty program whereby members will earn points, or “stars,” based on the dollars spent on the purchase. Currently, customers earn a star for each transaction, regardless of how much they spent, and are entitled to a free item after earning 12 stars.

CVS Health's decision to stop selling cigarettes is having its intended impact - 52% of those consumers who used to buy their cigarettes from CVS say it is now harder to buy cigarettes altogether, according to a survey commissioned by V2, a manufacturer of electronic cigarette and vaporizer products. Out of that group, 73% called the impact manageable, stating that “buying cigarettes is now harder but I have other options” and 27% said it made buying them “much harder.”

Although not many consumers are currently shopping for groceries online, those who do are likely to be repeat customers.
 
According to “The 2016 Online Grocery Shopper,” a survey of more than 500 U.S. online consumers from Toronto-based grocery technology provider Unata, 8% of consumers bought groceries via Internet in 2015.

However, 93% of those shoppers said they are “likely” or “very likely” to buy groceries online in 2016.
 

Gift cards are exceedingly popular with Millennials, as new research from the Wharton School’s Baker Retailing Center and The NPD Group found. Here is fresh insight as to why:

Retailers used to be able to count on Americans spending every penny of their tax refund, but that’s not the case anymore according to new research from the National Retail Federation.

The image of shoppers hunched over their mobile devices while they browse store shelves may be less common than retailers imagine.

According to a new survey of 9,142 online consumers in the U.S. and Canada conducted by Bizrate Insights, a division of Connexity Inc., three-quarters (73%) of online buyers use mobile devices to shop online. However, only one in five (21%) use mobile devices to assist their in-store shopping experience. Mobile devices include both smartphones and tablets.

Market uncertainty around the world is taking a toll on retail CFOs confidence in the future.

That’s according to a new BDO U.S.A. survey in which retail CFOs predict a 3.4% increase in total sales for 2016. It’s the second consecutive year that the total store sales projection has dipped since the spike to 5.1% in 2014.

In addition, a notable decline in the number of CFOs expecting consumer confidence to increase this year was also revealed, which dropped nearly 50% year over year.

Although not many consumers are currently shopping for groceries online, those who do are likely to be repeat customers.

According to “The 2016 Online Grocery Shopper,” a survey of more than 500 U.S. online consumers from Toronto-based grocery technology provider Unata, 8% of consumers bought groceries via Internet in 2015.

However, 93% of those shoppers said they are “likely” or “very likely” to buy groceries online in 2016.

The nation’s top Internet retailer is also tops in corporate reputation.

Consumer trend data shows that more than half of digital shoppers will use one specific channel for making purchases at least once within a year.

According to a new report from eMarketer, 95.1 million Americans ages 14 and older, or 51% of digital buyers, will make at least one purchase via a smartphone during 2017. This figure will rise to 55% by 2020.