Consumer Attitudes & Behavior

One of the most closely watched holiday forecasts has good news for retailers.   The National Retail Federation said it expects holiday retail sales in November and December to increase between 3.6% and 4% for a total of $678.75 billion to $682 billion. In 2016, up from $655.8 billion last year. The NRF forecast, which excludes automobiles, gasoline and restaurants, would meet or exceed last year’s growth of 3.6% and the five-year average of 3.5%.   

Fake news. Or, at the very least, over-exaggerated news. That’s what I call the reports about the death of retail. Retail sales are up $121.5 billion (through the first seven months of the year) and the holiday forecasts look promising, with Deloitte predicting a healthy 4 to 4.5% increase over last season.

The nation's supermarket retailers are positioning themselves to capture a significant majority of online grocery sales over the next decade or so.   That's according to Joe McKeska, president of Elkhorn Real Estate Partners. He made his remarks during a panel discussion at Marquette University’s annual commercial real estate conference.  

Consumers are growing increasingly comfortable using connected devices for daily tasks — and shopping is not far behind.    As more devices connect to chatbots and virtual assistants, an increasing number of consumers are ready to embrace the automation and convenience delivered by IoT technologies. Nearly half of consumers (48%) said they would feel comfortable with a connected device, such as a refrigerator, ordering items on their behalf.  

Despite the rise of electronic, mobile and contactless payments, physical currency remains a favored choice for consumers in the United States.   This was according to “In Cash Consumers Trust. But How Do Retailers Make it Pay?,” a report from cash technology solutions provider Glory. The study is based on responses from 1,500 consumers in the U.S., U.K. and Australia.  

Unfazed by store closures, shoppers plan to get most of their holiday shopping done in-store this year.    Nearly three-quarters of consumers (71%) plan to do the majority of their holiday shopping in physical stores — the same percentage from a similar poll a year ago. Additionally, the vast majority (88%) plan to at least visit stores this holiday season.  

More and more Americans plan to get an early start on their holiday shopping. And they also plan on spending more.    Nearly half (45%) of Americans plan to start holiday shopping before November, with one in four starting before October, according to RetailMeNot's 2017 Holiday Retail Trends and Guide. Retailers are capitalizing on this earlier start: Nearly 80% indicated they will begin holiday marketing efforts earlier this year.