Consumer Attitudes & Behavior

Increasingly, retailers are recognizing the need to remove boundaries between channels to maximize customer satisfaction.
 
According to the 2016 Customer Experience/Unified Commerce Survey from Boston Retail Partners, 51% of retailers indicate that creating a seamless experience across channels is their top priority. To support a seamless customer experience, 23% of the retailers surveyed have already implemented a single, unified commerce platform and another 52% plan to implement one within the next three years.
 

Incorrect fit is costing retailers billions of dollars — literally.
   
In 2015, $62.4 billion worth of global apparel and footwear purchases were returned due to incorrect sizing, according to a survey by digital body analysis technology provider Body Labs.

The survey found that that 23% of all clothing gets returned, with 64% of respondents claiming “incorrect fit” as the major reason for the return. And 77% of respondents who prefer shopping online stated that poor fit is the biggest reason for returning clothing.

Retailers are not feeling confident that their pricing strategies are satisfying consumers.
 
A new report on pricing conducted by RSR Research and sponsored by retail consulting and analytics firm Precima, “Pricing 2016: Life Becomes Unmanageable,” reveals retailers are worrying that consumers do not believe they are priced competitively enough.
 

With a fast-growing $1.5 trillion grocery market, China is the ultimate prize for Wal-Mart, according to an Associated Press report. But the retailer will have to adapt to succeed in what it is a very different marketplace than America.

“If the Arkansas-based company wants to win over foreign consumers, it has to shed some of its American ways, and cater to very different customs and conventions that are fast changing,” the report said.

Twitter, which has been piloting an embedded buy button in tweets since September 2014, is reportedly pulling the plug on the idea.  

The launch of “buy buttons” in the past year on major social networks like Pinterest, Instagram, and Twitter received a lot of attention, but so far they are not catching on with customers.
 
According to Digiday, research firms including Forrester and GlobalWebIndex are finding low consumer usage rates for social buy buttons. Reasons include limited functionality and visibility of the buttons.

Two events converged by 2010 that fundamentally changed how consumers shop and how retailers sell.
 
The first was that the world was enmeshed in a deep recession triggered by the collapse of financial markets in 2008. The second was that the world was going through a refresh cycle for consumer mobile phones. What happened next rocked the retail industry.
 

 

There are so many cross-currents affecting the retail real estate industry right now that making sense off it all is a daunting challenge. Thankfully, Melina Cordero, head of retail research for the Americas at CBRE, was on hand at RECon to touch some of the mega-trends in this video.

Taubman Centers COO William Taubman offered insights on shoppers, property trends and how technology is changing the fundamental experience and brand promise of shopping centers.

To watch his wide ranging conversation with ICSC’s Jesse Tron, click here.

 

The retail real estate market will overcome a slow start to the year and finish 2016 in fine fashion, according to JLL’s U.S. Investment Outlook report.