Consumer Attitudes & Behavior

Everyone is talking about the huge impact millennials are having on retail. Also known as Gen Y, they are usually considered to occupy the 18-to-35 age demographic. But what about Gen Z, the younger siblings (or even children) of millennials?
 
Based on what we’ve seen so far, here are three ways Gen Z will change retail in the next few years.
 
Video Killed the Retail Star

A surprising decline in retail hiring helped trigger a weak employment report for April.

Job growth in April slowed sharply to a seven-month low. The report gave back growth seen earlier in the year, and the retail industry — excluding automobiles, gasoline and restaurants — showed a decline of 4,900 jobs, the National Retail Federation reported.

Five retail chains rank among the top 10 brands doing a poor job when it comes to emotional engagement, a measure of how well brands meet consumer expectations, according to an annual survey.

Online consumers appear to be remembering Mom this year.

According to new data from the Adobe Digital Index, online sales in the important Mother’s Day gift categories of flowers/gifts and jewelry are both trending 2%-3% higher than they were in 2015.

It may seem a little premature given that school is still in session, but the first back-to-school study has been released.

About 62% of households plan to reduce back-to- school spending compared to 2015, according to a survey by Bizrate Insights, a division of Connexity. Average spend will be $606, or $1,086 for households with college-age children.

Well informed. Well connected. Price sensitive.

Those three terms sum up the modern American female consumer, according to a new study from Blackhawk Engagement Solutions, which reveals that that price holds the most weight (75%) when it comes to influencing a purchase, followed by quality (55%). Other factors affecting women’s purchase decisions include brand (31%), store (26%) and availability (14%).

Retailers who fail to maintain a clean, well-maintained store are putting themselves at a strong competitive disadvantage.

That’s the takeaway from a new survey conducted by Harris Poll for the Cintas Corp., which found that 93% of U.S. adults would not return to a retailer if they experienced some type of issue related to the facility. The top five factors that would turn patrons away from a store were:

• General bad odor – 78%
• Dirty restrooms (e.g., floors, stalls, mirrors, odor) – 66%

When it comes to providing digital consumers with a quality online shopping environment, one well-known discount club chain comes out on top.

According to the “2016 Digital Experience Report” from application performance company Dynatrace, Costco led all online retailers in both performance and reliability. Apple followed in a close second place.

An announcement by Target on its website saying it that would allow employees and customers to choose the restroom and fitting room that corresponded with their gender identities has thrust the chain into the middle of a contentious national debate.