-
Consumers opening their wallets for Mother's Day
Eighty-eight percent of consumers plan to celebrate Mother’s Day 2016 and clothing is this year’s big winner.
That’s according to the annual Brand Keys Mother’s Day survey, which found that consumers intend to spend on average $205.00 this year, up 6% over 2015.
Men, following a long-standing tradition, intend to spend more than women, reporting an anticipated average spend of $228. Women reported an anticipated spend of $182.
-
Survey: Which direction is CPG spending heading?
Consumers are taking stock of their financial health and how it will affect their decisions to make CPG purchases in the coming months.
According to the new first quarter 2016 IRI Consumer Connect survey, 67% of respondents feel their financial health will improve in the next six months. As a result, CPG spending will generally improve, but shoppers have some specific needs and wants to fulfill.

