Budgets/Spending/Market Size

Framingham, Mass. – There are a lot of things parents look for when doing back-to-school shopping, but as Randy Newman once sang, it’s money that matters.

A new online survey of parents of children ages 8-18, commissioned by Staples and conducted by Harris Poll, finds that price is the top consideration for 86% of these parents when buying school supplies.   

Highlights of Staples 2015’ Back-to-School Parents Survey include:

Los Angeles – It may be hard to believe, but many members of the ballyhooed millennial generation (defined by the U.S. Census as born between 1982 and 2000) are now moms. To reach millennial moms, new data released by beacon proximity platform inMarket suggests retailers should use beacon and proximity-based engagement platforms.

Ottawa, Canada – Home Depot is narrowing its price gap with Amazon.com, which typically offers the lowest overall prices on home improvement goods.

 According to a recent study from pricing analytics provider 360pi, “Building Up to Home Improvement Season,” Home Depot was the most aggressively priced home improvement “category killer,” with an average price of just more than 5% above Amazon, narrowing down to around 3% above Amazon by the end of the sampled period (May 1 – June 16, 2015).

New York -- The top state for business is a high-tax, high-wage, union-friendly, cold-climate state, according to an annual ranking by CNBC.
 

New York -- The off-price segment is on fire, but newcomers to the sector should watch out, warns a report by Moody’s Investors Service.

The U.S. off-price apparel and home products segment continues to grow rapidly as consumers who developed a taste for cheaply priced luxury goods during the recession keep up their hunt for bargains, Moody's Investors Service said in a new report.

Cincinnati -- Consumers, especially millennials, are willing to ante up for fee-based loyalty programs.

In a survey by LoyaltyOne, 62% of respondents said they’d consider joining a fee-based rewards program if their favorite retailer offered one. The number was even higher among millennials with 75% of 18-24 year-olds and 77% of 25-34 year-olds saying they’d consider joining a fee-based rewards program.

Fireworks sales are expected to reach a record level this year and while reported injuries have declined seeking medical treatment is still a Fourth of July tradition for many.

The American Pyrotechnics Association (APA) forecasts that consumer fireworks sales will reach a record level this year. Backyard fireworks have never been more popular or in more demand, according to APA, and despite the sluggish economy sales grew from $600 million in 2006 to $662 million in 2013.

Washington, D.C. – Americans are feeling patriotic as July 4 approaches and putting their wallets where their feelings are. According to the National Retail Federation (NRF) 2015 Independence Day Survey conducted by Prosper Insights & Analytics, more than 156 million consumers, or 64% of those celebrating, are planning to take part in the July 4 holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up 4% from $68.16 in 2014.