Budgets/Spending/Market Size

Port Washington, N.Y. – Spending during the total back-to-school season (nine weeks ending Sept. 6, 2014) on traditional supplies increased 2% from 2013, with e-commerce acting as a key catalyst at more than 20% growth during the same time period. According to new data from The NPD Group Inc., most back-to-school shopping occurs at retail brick-and-mortar stores (88%), but 2014 online sales claimed an estimated $33 million previously held by brick-and-mortar retailers.

Cupertino, Calif. – Following an investigation launched in June, the European Union (EU) is reportedly formally accusing the Republic of Ireland and Apple of striking an improper deal that has kept Apple’s taxes in Ireland artificially low since 1991. According to CNN, the arrangement has allowed Apple to pay a tax rate as low as 2% on earnings of Irish subsidiary.

San Francisco - Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods. According to a new survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe performed by Forrester Consulting for predictive marketing software provider Kenshoo, advanced marketers use sophisticated multi-touch attribution models to inform a broad array of strategic and tactical decisions in more detail and with more speed.

Alpharetta, Ga. - McAlister's Deli has signed an agreement with new franchise group MidSouth Hospitality Inc. to open 10 locations in Middle Tennessee. Led by McAlister's veteran Charles Corley, MidSouth Hospitality will be opening its first McAlister's in early 2015.

The newly formed company plans to open a total of 10 new restaurants during the next seven years.

Albany, N.Y. – The global Big Data market, worth $6.3 billion in 2012, is expected to reach a value of $48.3 billion in 2018. According to a new study from Transparency Market Research, a year-on-year compound annual growth rate (CAGR) of 40.5% during the period 2012-2018 will produce that figure.

New York -- More than half of consumers will spend more for the Halloween holiday than they’ll spend for either Mother’s Day or Father’s Day, according to the 2014 Halloween Happenings Survey by Alliance Data Retail Services, which manages credit card programs.

Some highlights include:

• 67% of consumers buy Halloween candy that they like, in case they want to enjoy a few treats before the tricksters ring the bell.

Washington, D.C. – Total Halloween spending will reach $7.4 billion. According to the National Retail Federation (NRF) Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics, the average person will spend $77.52 this Halloween, compared to $75.03 the prior year.

Chicago – One-in-two marketers report that fragmented technologies impede their ability to create a consistent experience for consumers across the Web, mobile and other channels. According to a survey of 281 marketers in 16 countries released by cross-channel technology provider Signal, 90% of marketers believe that connecting the disparate tools in their company's marketing technology stack would improve their ability to innovate, personalize consumer interactions, send timely messages, boost loyalty, evaluate campaigns, and increase return on marketing investments.

According to Deloitte’s annual retail holiday sales forecast, steadily improving economic fundamentals should moderately boost holiday sales in stores and online this year.