Attitudes: Retailers

Ann Arbor, Mich. – Facebook is the lowest scoring brand in the overall ForeSee Customer Experience Index, with a score of 69. The index, a study that examines how today's customer experiences with the top 100 brands across seven industries as reported by Interbrand are predictive of companies' future business success, shows that while Amazon dominates retail industry at the brand level (87), Nordstrom (86), Coach (85), Costco (84) and Tiffany (84) are statistically within reach of the leader.

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

The 80 million strong Gen Y is a retail force to be reckoned with

A generational shift is afoot that’s about to upend the retail landscape.

Steady as she goes. That old nautical phrase, urging a firm hand on the wheel and an unwavering eye on the compass, seems apt for today’s retailers. While economic waters remain troubled, an improved economic forecast promises retailers a smoother route to profitability in 2014. 

Foster City, Calif. – Although many retailers will be open for business Thanksgiving, they may wind up angering more consumers than they please. According to a new survey conducted by Prosper Insights for Visa, 62% of more than 4,600 adult U.S. consumers said they would not shop on and are opposed to shopping on Thanksgiving.

Walnut Creek, Calif. – Retail merchandisers are expressing a pragmatic need for speed in future merchandising applications. According to a new study from RSR Research, “Merchandising Today: Benchmark 2013, 28%” top-performing retail “winners” are already investigating simplifying their IT environments with cloud-based merchandising technology.

Boston – Despite conventional industry wisdom, shoppers who use mobile devices for showrooming are almost twice as likely to purchase from the retailer in-store or online (38%) than buy elsewhere (21.6%). A new study from e-commerce technology provider SeeWhy, “Showrooming Realities: When Worlds Collide,” also shows that one third (33%) of more 60,000 consumers surveyed who owned a mobile device had used a device as part of their shopping process, and 12% do it routinely.

North Plainfield, N.J. — Levin Management’s annual pre-holiday retail sentiment survey has found that retailers expect consumers to begin their holiday shopping sooner this year. Specifically, Levin said that 43.3% of responding retailers believe that holiday sales will peak prior to and during the Thanksgiving/Black Friday weekend sales period.

Only 13.5% believe that sales will peak later — during the weekend before Christmas, a significant drop from last year’s 29.2%.