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Global report underscores need for seamless shopping across all channels
Paris -- Shoppers worldwide expect a seamless integration across online, social media, mobile and physical stores, according to a new global report released Tuesday by Capgemini.
According to "Digital Shopper Relevancy," which surveyed 16,000 digital shoppers across 16 developing and mature markets, 60% of respondents said they expect the convergence of retail channels by 2014, while more than half of those surveyed said most retailers currently are inconsistent in the way they present themselves across channels.
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Study: Most grocery shoppers prefer store brands
New York – A study released Tuesday by Accenture found that, in the grocery arena, store brands continue to steal sales from brand-name products.
According to Accenture’s poll of 500 U.S. consumers, 64% said their grocery carts were at least half full of store-brand products, and 39% said they have increased their purchase of store-brands in recent years as a result of the tough economic times.