-
Telling the real stories of retail
At NRF, we like to think of ourselves as the industry’s chief storyteller. As the nation’s largest private-sector employer, with 3.7 million retail establishments across the country employing close to 30 million people serving every community in the nation, retail has a lot of stories to tell.
-
Survey: Retailers lag in social outreach to consumers
Consumers find it easy to use social media for brand engagement, but that doesn’t mean they are using it.
According to the new “Global Brand Simplicity Index” from New York-based branding firm Siegel+Gale, 65% of consumers say social media is a simple platform for learning about brands, products and services via social media. Yet only 32% use social media for this purpose.
Similarly, 45% of consumers find social media simple for engaging customer service, but only 11% use social media for customer service engagement.
