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North Face opens global flagship store on Fifth Avenue
The great outdoors arrived on Fifth Avenue today. At least that’s what North Face is shooting for with its new global flagship store in the old Manufacturers Trust Company building, a New York City landmark of modernist architecture. Though the canyons outside the expansive windows on the second floor of store are formed by skyscrapers and not rock bluffs, North Face’s VP of direct-to-consumer retail Erik Searles finds the airy atmosphere a fitting backdrop for the high-end camping and climbing gear being merchandised there. -
North Face offers immersive experience on Fifth Avenue
The great outdoors has come to Fifth Avenue — courtesy of The North Face. The retailer, a division of VF Corp., is opening a two-level, 20,000-sq.-ft. flagship in the old Manufacturers Trust Company building, a New York City landmark of modernist architecture. (The official opening date is Oct. 26.)

