Circana data points to new retail ‘reality’ in what drives shoppers to spendToday’s shoppers need more than promotions to spend. College students return to campus – here’s how retailers can join themBack to school also means back to college, and the start of the fall semester marks a major retail opportunity. EXCLUSIVE: David’s Bridal engages customers with reality series A leading bridal and special occasion dress retailer has wrapped the first season of an original streaming series focused on real-life customer stories. Albertsons taps The Fresh Market exec to be chief marketing officer Albertsons Cos. has named a new marketing leader. Shein targets college students with in-person events, ambassadors Shein is bringing back its Campus Tour and engaging college influencers. JCPenney to accept ‘retail regret’ trade-ins for limited time JCPenney wants to help consumers unload embarrassing purchases and replace them with its merchandise. Survey: Here's how consumers view monetized product recommendations A large number of consumers are growing skeptical of monetized product recommendations – even coming from family and friends. eTail Boston: How to win shoppers and influence people Speakers at the recent eTail Boston conference discussed consumer fragmentation, the role of entertainment in discovery, and influencers. Crocs debuts social media mascot ‘Niles’ Crocs Inc. is bringing its digital crocodile logo to life. Depop partners with Spotify on pop-ups, playlists A U.K.-based fashion resell marketplace is teaming with a major audio streaming platform to promote apparel and new musical talent. Best Buy marks 60 years with sale, printed shoes, influencer takeover Best Buy Co., Inc. has reached a milestone anniversary and is celebrating across channels. Salesforce: Retailers respond to agentic AI search growth – here’s how Consumers are rapidly increasing their use of next-gen artificial intelligence to search for products, and retailers are taking notice. First Previous 2 3 4 5 6 Next Last
