Customer Marketing

The nation’s largest retailer-owned cooperative is moving away from a POS-based loyalty approach.

Mounting economic pressures are impacting consumers’ plans for Valentine’s Day spending – and brands are scaling back their marketing efforts as a result.

A Pittsburgh-based regional food, fuel and pharmacy retailer is streamlining delivery and management of alcohol promotions.

Spending on Valentine’s Day is expected to remain high this year, but a significant portion of consumers say they have reduced or stopped buying holiday gifts.

A leading Asian-inspired dining chain has chosen its next marketing chief.

Starbucks Coffee Company is launching an updated version of its Starbucks Rewards loyalty program as part of its ongoing turnaround strategy.

Social influencers are continuing to play a key role in what consumers purchase through social media.

Ahead of its planned store expansion, Pacsun is rolling out a new app.