Love's Travel Stops upgrades loyalty program
A leading travel and convenience chain is revamping its loyalty program to offer more perks for its members.
Love’s Travel Stops has added additional benefits to its Love’s Rewards program for both casual and professional drivers alike. Available in the latest version of the Love’s App, users now have greater opportunities to earn and redeem points on fuel and in-store purchases.
The loyalty program revamp comes as Love’s continues to invest in its store fleet. The company recently announced plans to invest $700 million in building new locations and remodeling existing ones under its “Road Ahead Plan” strategy. Under this initiative, more than half of Love’s locations will be newly constructed or remodeled by 2035.
"Love's Rewards is a reimagining of how loyalty is rewarded on the road," said Patrick McLean, chief marketing officer at Love's. "Drivers today expect more than a place to stop – they expect value and consistency wherever the road takes them. Love's Rewards delivers more meaningful value at every stop, whether drivers are fueling up, grabbing a meal or stocking up. Our goal is to be the first stop drivers think of and the one they choose every time. Love's Rewards now sets the standard for loyalty in the travel stop category."
Casual drivers will still have access to discounts like $0.10 off per gallon of gas and up to $0.25 off per gallon of auto diesel with the program, as well as Love's drink club, in which every fifth fountain drink or coffee is free. New casual driver perks with Love's Rewards include:
- 1 point per gallon of gasoline and auto diesel;
- 2 points per $1 spent on in-store merchandise; and
- An extra 2 points per $1 spent on Love's-branded products, Love's freshly made meals and snacks, and bulk Diesel Exhaust Fluid (DEF).
New professional driver benefits with Love's Rewards include:
- Base tier level now earns 2 points per $1 spent on in-store merchandise, which is twice as much as before; and
- An extra 2 points per $1 spent, in addition to tier earnings, on Love's-branded products, Love's freshly made meals and snacks, and bulk DEF.
Beginning Oct. 1, 2026, the complimentary drink refill program for professional drivers will move to a monthly credit-based model. Under the enhanced program, drivers will earn more points, giving them the flexibility to use those points on fountain or cooler beverages or redeem points on other rewards, depending on what matters most to them.
To celebrate the launch of the updated program, starting on March 1, 2026, all members, regardless of when they joined, will get 100 bonus points on their first in-store scan with Love's Rewards. The promotion is available through Sept. 30, 2026, and members can redeem any program points earned just like cash on future purchases.
[READ MORE: Love's Travel Stops in first with ad targeting for truckers]
Headquartered in Oklahoma City, Okla., Love’s Travel Stops operates approximately 670 locations in 42 states.
