Marketing Tactics

Louisville, Ky. -- Papa John’s International announced the promotions of Robert Thompson to senior VP of marketing and Edmond Heelan to senior VP of North American operations and global operations support and training.

San Jose, Calif. -- The back-to-school season traditionally gives retailers a much-needed boost, bringing traffic into stores in August. How did things turn out this year?

Not so great it turns out, according to RetailNext Inc., which provides retail analytics for brick-and-mortar stores. The firm’s, monthly Retail Performance Pulse revealed a 7.3% year-over-year decrease in sales on a 9.9% decline in traffic at physical stores for the retail month of August (Aug. 2 through Aug. 29 on the retail 4-5-4 calendar).

Back in September 2013, I wrote a TechBytes column about how millennials aren’t that different from prior young generations in their interests and needs. I have since realized there are a few unique millennial social trends which reflect specific generational consumer attributes. Using leading-edge technology, retailers can effectively meet the generational needs of this increasingly important customer demographic.

Rock is Dead

I know what you’re thinking … another article about programmatic. But given the rapid pace of advancements in the programmatic space, we’ve entered a time when advertisers and retailers are forced to reexamine their strategy, take a closer look at what programmatic means to their business, and prioritize the pieces of the puzzle they should be employing to reap the greatest benefits.

Bloomington, Minn. -- A three-year old specialty grocer that plans 60 stores by 2019 is entering a new state.

Fresh Thyme Farmers Market will open its first Minnesota store, in Bloomington, on Sept. 30.

"Fresh Thyme is excited to open its first Minnesota store in Bloomington," said Fresh Thyme's CEO Chris Sherrell. "We love meeting new people in the communities we join, and we look forward to offering a shopping experience that encourages healthy and nutritious buying habits."

Fueled in part by increased pharmacy sales, Fred’s reported Thursday that its August sales hit $165.6 million this year, up 12% over August 2014.

Apple is about to embark on a whole new path when it comes to the design of its retail stores, starting with its next project in Memphis, Tenn.

According to the Memphis Daily News, Apple’s new location at the Shops of Saddle Creek mall in Germantown will see several departures from the company’s traditional retail look and feel, with the facade set to feature “a matte granite reinforced panel on the exterior wall," among other differences.

Bentonville, Ark. -- Sam's Club is taking on Costco in the auto buying program business by teaming up with one of the biggest names in car-shopping.

The all-new Sam's Club Auto Buying Program will now be powered by TrueCar, Sam's Club announced Thursday. Sams Club says members will have access to more than 10,000 TrueCar Certified Dealers nationwide, more than three times the nearest competitor in the warehouse club channel (i.e., Costco).