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PetSmart creates new omnichannel holiday


National Fetch It Day is the name PetSmart has given an online promotion with an across the board discount to incentivizes shoppers to pick up their order in store.

While most retailers are touting “order by” dates and times for guaranteed arrival by Christmas, PetSmart has displayed some marketing creativity with its unique National Fetch It Day promotion on Dec. 23. The retailer plans to offer 10% off shoppers’ entire online order when they select the in-store pick-up option, which is worthwhile investment of margin dollars since shoppers are likely to make additional purchase when they retrieve their orders.

“December 23 is a busy shopping day for so many, and National Fetch It Day, aptly named because shoppers fetch their own online purchased goods, is a great way to get last-minute gift shopping complete,” said Eran Cohen, PetSmart’s chief customer experience officer. “This option truly offers the best of both worlds for our pet parents – the convenience of shopping online from home or while on-the-go via a mobile device and then simply swinging by any one of our conveniently located 1,440-plus stores across U.S. to pick up their gifts just in time to place under the tree.”

PetSmart said it has expanded its holiday line of treats including the classic holiday cut-out frosted cookie treats, as well as a broader range of seasonal flavorings including prime rib, honey roasted ham, dolce latte, holiday spice, peppermint bark, cinnamon and peanut butter-flavored lumps of coal.

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