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Marketing Tactics

  • Expect more Martha at Home Depot

    ATLANTA -- Home Depot will make a bigger push for the female shopper this spring, largely through the introduction of coordinating Martha Stewart merchandise, company merchant Gordon Erickson told the New York Times in a Jan. 28 interview.

  • Ralphs pleads no contest to overcharging customers

    Los Angeles -- Ralphs Grocery Co. has pleaded no contest to overcharging customers for prepackaged and weighed products at stores in Los Angeles, according to a Thursday report by the Associated Press.

    The grocery chain entered pleas before the case was scheduled to go to trial. The no contest plea was entered for 62 misdemeanor charges, including false advertising, mislabeling and selling items that weigh less than they should.

    A sentencing date will be set Thursday.

  • January sales adds more uncertainty to Walmart’s Q4

    Retail sales during January offered a mix bag of results and made it rather tricky to determine how much results were influenced by harsh winter weather, gift card redemption rates, a still shaky economic recovery and individual company strategies.

  • Marketer Tony Rogers joins event lineups

    Walmart SVP brand marketing Tony Rogers was recently added to the program at the Symphony IRI Group’s annual summit to be held this year in Miami on March 28 to 30. Rogers will join Univision Communications EVP corporate research, Elizabeth Ellers, for a presentation titled, “Making Hispanics Your Competitive Advantage at Retail.”

  • Sears unveils new plus-size fashion line

    HOFFMAN ESTATES, Ill.  -- Sears announced that it has launched Beverly Drive, a new plus-size women's fashion line. Making its debut this month, the line will be available at Sears stores nationwide, as well as online at www.Sears.com.

  • Dylan’s Candy Bar opens in Palm Desert, Calif.

    New York City -- Dylan’s Candy Bar has opened an outpost in Marriott’s Shadow Ridge in Palm Desert, Calif.

    With its bright turquoise walls with a candy-coated ceiling, custom candy-themed light fixtures and signature “Whirly Pop” Tree with its branches of lickable lollipops and candy-inspired apparel and accessories, the shop is modeled after Dylan’s Manhattan flagship. Other Dylan’s stores are located in East Hampton and Roosevelt Field, N.Y.; Orlando, Fla.; and Houston.

  • Banana Republic headed to a theater near you

    NEW YORK -- Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.

    Developed with AR NEW YORK, Banana Republic's advertising agency of record, the campaign will appear in March publications, supplemented by print, outdoor, online and direct mail. The campaign will debut in store windows beginning Feb. 14.

  • Gap looks to put namesake brand back on track with new management, other changes

    New York City -- Gap announced a series of changes to help revive its struggling namesake division, which hasn't posted a gain on an annual basis since 2004. The company has tapped the head of its outlet division, Art Peck, to replace Marka Hansen as leader of the Gap brand for North America, effective immediately. Peck is credited with growing the company’s highly-profitable Outlet business for the past three years. He also has been a primary architect of the company’s franchise business and international growth platform.

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