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Fresh & Easy introduces Pizza to Gourmet line


EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has expanded its Gourmet range with a line of specially handcrafted frozen artisan pizzas from Italy, selling for $3.99.

According to a press release, the pizzas, which include margherita, four-cheese and pesto and arugula varieties, are handcrafted in Visso, an Italian village just outside Rome known for its extremely pure water from Monti Sibillini National Park. The dough and sauce are made on-site by the pizza maker who gives the pizzas a traditional, rustic Italian crust by double-proofing the dough and baking the pizzas in a stone oven.

"We're always working to find interesting, unique and delicious products to bring to our customers," said John Burry, Fresh & Easy chief commercial officer. "We're excited to introduce even more Gourmet products, after all, who wouldn't love a great authentic Italian pizza for less than $4."

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