Marketing Tactics

Shoppers embrace recycling program
Target began its in-store recycling program just nine months ago, and some of the early numbers from the program are staggering. Between April 2010, when the program was launched, and December 2010, the company collected and recycled more than 170 million shopping bags and more than 1.4 million pounds of cans and bottles. In addition, the company said it collected roughly two million units of small electronic items such as MP3 players and cell phones.
All about the iPad
The iPad is an amazing product that offers a wonderful user experience, which is why everyone wants one. It also doesn’t hurt that retailers of all types have become quite aggressive in their promotional efforts on behalf of Apple, since the popular device makes a meaningful contribution to sales in addition to providing those retailers who feature the device with some of that Apple “it” factor.

Dos Lagos re-launches brand

Corona, Calif. -- The Promenade Shops at Dos Lagos, in Corona, Calif., announced it has changed its name to The Shops at Dos Lagos. This change kicks off the branding re-launch and includes a new logo design, website design, URL address to ShopDosLagos.com, and signage.
eBay helps customers cash in on broken devices

SAN JOSE, Calif. -- eBay announced that its is now offering limited-time pricing for broken or damaged iPods, iPhones and iPads through its Instant Sale program. Additionally, eBay said it will offer every user that sends in their device -- broken or not -- a bonus $5 eBay gift card and a matching $5 donation to Global Green USA.

Through April 30, eBay Instant Sale will begin paying up to $150 for broken iPads, $100 for iPhones, and $50 for iPods.
First Data report: Year-over-year surges

Atlanta -- A report released Monday by First Data Corp., which tracks year-over-year same-merchant activations, redemptions and reloads of merchant-branded prepaid cards in the United States, including spending, gift, incentive and promotional cards, revealed that delayed post-holiday redemptions and incentives drove activations in first quarter 2011.
Ralphs, Food 4 Less raise more than $100K for Japan earthquake relief

LOS ANGELES — Two Kroger banners have raised funds to benefit Japan earthquake and tsunami victims.

Ralphs and Food 4 Less said they raised more than $100,000 for the American Red Cross' International Response Fund for its Japan relief efforts. The retailers hosted a fundraising campaign that ran from March 21 through April 9.
Office Depot gets new ad agency, still without CEO

BOCA RATON, Fla. -- Office Depot didn’t have to look far in its search for a new agency of record, as the Boca Raton, Fla.-based office supplies and services company announced the selection of Fort Lauderdale-based Zimmerman Advertising.
Greenpeace ranks Target 2nd as seafood savior

Greenpeace has published its fifth annual “Carting Away the Oceans” report examining the retail industry’s seafood practices, and none of the 20 companies featured are where the environmental group thinks they should be in terms of sustainability and responsible harvesting practices.
Deloitte: Consumers turn to various resources for recall information

NEW YORK — Consumers that seek timely and detailed information about product recalls look to multiple resources, according to a new Deloitte survey.
Wet Seal opens at Esplanade Shopping Center

Oxnard, Calif. -- New York City-based Centro Properties Group announced that Wet Seal has opened a 6,000-sq.-ft. store at Esplanade Shopping Center, located in Oxnard, Calif.

The new store celebrated its grand opening on April 16.

Centro Properties Group is the owner of Esplanade Shopping Center.

Shoppers embrace recycling program

All about the iPad

Dos Lagos re-launches brand

eBay helps customers cash in on broken devices

First Data report: Year-over-year surges

Ralphs, Food 4 Less raise more than $100K for Japan earthquake relief

Office Depot gets new ad agency, still without CEO

Greenpeace ranks Target 2nd as seafood savior

Deloitte: Consumers turn to various resources for recall information

Wet Seal opens at Esplanade Shopping Center